The Disc Camera first developed by Kodak in the US was an attempt to create a new photographic formatting system. It was an array of negatives 11x9 mm that would rotate into alignment with the lens. The design for its body did change in accordance with this new geometry but the result I thought was quite banal and cheap and below the potential of the technology. I took on this project as my Master Degree at the RCA in order to rethink product design and establish a discipline in my thinking. The Disc Camera was built like a coke can with thin aluminium shells, reduced to its minimum I mounted the film cassette externally to slim the form and sculpt it to be as slimline as possible not dissimilar to the lines of a later Macbook Air, a method of visually and morphologically thinning technology.