Ross Lovegrove x LG Display at Euroluce 2017 in Milan

Ross Lovegrove has presented his last work for LG Display at Euroluce at Salone del Mobile Milano 2017. The designer exhibited two concepts with OLED technology inspired in underwater marine life, creating patterns and shapes that remind organic living species.

The concept “Medusa” aims to be a modular design, “I am trying to think with LG Display in a modular way so that the product has an extended future, I make a module, which is very economical to make, but then you multiply that and you can make huge installations” he said.


The “Pyrosome” concept tries to engage audiences interested in the luxury of technology, giving life and dynamism to the OLED technology, “I chosed to partner with LG Display to explore the benefits of OLED lighting, which creates illumination across a surface rather than from a point”, he added.

Pyrosome with Ross 02 (1) Pyrosome