Ross Lovegrove shares his creative philosophy based in the harmony with nature and bringing humanity to design. Lovegrove emphasized the need to use state-of-the-art technologies in design to merge ecological awareness with the industrial processes.
“Industry has changed. Industry isn’t as violent and primitive as it was. Contemporary industry is incredible and accelerating at a fast pace. You have to stay up to date with what’s going on, not only in terms of process or material but also, the social changes in our environment, which affect us all,” he said.
Lovegrove identified his work as part of “generative design” – mimicking nature’s organic, evolutionary approach to design. Lovegrove’s works strive to move from the mechanical towards a biological-tech age.
“I’m considered as someone who is developing a new aesthetic for the 21st century. A new aesthetic which is more biological and less mechanical,” he said.
Ross Lovegrove and his team created the packaging for the Wanderlust collection and decoded the brand’s DNA by identifying its KIKONESS, a combination of elegance, sensuality, femininity, breeziness and usefulness.
Thank you all for visiting Ross Lovegrove’s installation during the London Design Festival last week. It featured 100 unique anodised MUO wireless speakers for KEF, finished by Neal Feay Studio. These special edition MUOs showcased the convergence of art, design and technology, relating the story back to the original MUONs, still regarded as an industry standard.
“The launch edition has been created specifically to be shown as art of my installation at Somerset House. My studio and I have worked with Alex Rasmussen at Neal Feay in Santa Barbara, California to investigate the possibility of multi variant coloured casings that are made in small batch production runs. There are 5 batches of 20 variants resulting in 100 individual products that optimize and celebrate the use of pure aluminium and its art value in the field of volume production” – Ross Lovegrove.