During the last Salone del Mobile, a new initiative – Moooi Carpets, was launched. Amongst this unique collection of carpets was Ross Lovegrove’s two designs – Seaweed and Cellular. Thanks to an innovative printing technology, it was possible to reach an unlimited mix of colours and extremely high definition of printing.
Inspired by a close-up photo taken along coastline where Ross Lovegrove was born, his Seaweed design has a very personal meaning to the designer: “It grows in a beautifully raw and unpretentious place, where the tide will unknowingly rise and have you stranded”.
Genesis encompassed the building blocks of life and formed the basis of the Cellular carpet design. It evokes the theory that in the future, man-created structures might grow from a code, as in nature.
Here are a few photos from the launch event at the Via Savona. Photography by Andrew Meredith