Ross Lovegrove presented during this year’s World Architecture Festival in Berlin his plans and ambitions to create new OLED lighting designs for LG Display.
OLED (Organic Light Emitting Diode) is an organic material-based surface light source. It’s flexibility, ultra-thinness and lightness opens the possibility to create unique and innovative solutions in lighting design. Lovegrove said that he’ll be actively engaged in the collaboration to explore the potential of LG Display’s OLED light panels.
The new OLEDs will be unveiled at the lighting festival Euroluce 2017 in Milan.
Ross Lovegrove shares his creative philosophy based in the harmony with nature and bringing humanity to design. Lovegrove emphasized the need to use state-of-the-art technologies in design to merge ecological awareness with the industrial processes.
“Industry has changed. Industry isn’t as violent and primitive as it was. Contemporary industry is incredible and accelerating at a fast pace. You have to stay up to date with what’s going on, not only in terms of process or material but also, the social changes in our environment, which affect us all,” he said.
Lovegrove identified his work as part of “generative design” – mimicking nature’s organic, evolutionary approach to design. Lovegrove’s works strive to move from the mechanical towards a biological-tech age.
“I’m considered as someone who is developing a new aesthetic for the 21st century. A new aesthetic which is more biological and less mechanical,” he said.
Ross Lovegrove and his team created the packaging for the Wanderlust collection and decoded the brand’s DNA by identifying its KIKONESS, a combination of elegance, sensuality, femininity, breeziness and usefulness.