Future Primitivism/Instinctive Overide -Interieur Biennale

For the 23rd edition of the prestigious Biennale Interieur in Kortrijk, Ross Lovegrove has been invited to conceive a project room in which to present a car concept.

Seven worldwide renown designers, architects, and artists will be challenged on this exhibition, titled Future Primitives, opening on October 20th. For this occasion, Ross Lovegrove is projecting a remarkable video created by Biothing onto an innovative, Genesis vehicle form, named Future Primitivism/Instinctive Overide, presented as a moving shape: to realize such an advanced vehicle, the British designer has collaborated with an Italian engineer laboratory that consults with NASA and therefore has gained a major experience in reflecting about the shape and technology behind the means of transport.

In the video the car shape, the air and space around it, and its light reflections are so unified that they become indistinguishable for human beings. This unconventional and forward-looking project is realized following a diverse path in respect of engineering a vehicle.

In the words of the designer: “Future Primitivsm/ Instinctive Overide represents a soft slow silent walk to view an object through the evolutionary spirit of mankind and its knowledge passed down through intuition and factors that seem more religious than mathematical.”

Photographs by Simona Cupoli